Record Number of Viewers Watch Leaders Debate Live On Mobile TV

The introduction of the inaugural General Election Leaders Debates has been described as a groundbreaking success after more than 10,000 viewers tuned in to watch the BBC televised debate on free live mobile streaming TV.

Yamgo, who streamed the event for free on their mobile TV network have released figures following the live BBC debate, which indicate that the viewing statistics were the maximum ever recorded for any program watched in the UK on mobile streaming.

The company said that typically viewers who watch live streaming on their mobile TV phone do so because of its convenience, often when others in the household are watching another programme on the homes primary flat screen TV, or those who do not have access to a traditional TV because they are at work, travelling or in hospital.

Yamgo offers viewers the opportunity to watch live breaking news, the latest music videos, movies, exciting sports and the best entertainment shows. By using a 3G or Wi-Fi connection mobile users can instantly access live mobile television on the go without the need for any mobile TV software downloads.

Yamgo’s CEO, Ian Mullins, said “More people watched the leader’s debate live on their mobile TV phone than have ever watched any other live mobile streaming broadcast in the UK, which just shows the level of interest in the General Election. Watching it on your pocket TV device means that you can watch it pretty much wherever you are, even if an LCD television is not available and this is obviously what happened during the debate.”

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About Harriet Rees

Harriet is part of the communications team at Ad Spruce.

Posted on June 10, 2010, in Mobile TV, News. Bookmark the permalink. Leave a comment.

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