Monthly Archives: January 2011
This week Europe’s leading media and content owners meet in London to discuss the one question on everyone’s mind: how can you generate revenue from digital content?
The Digital Content Monetization European Conference 2011 is designed to bring you closer to the projects that are challenging the way we think about monetising digital content. The conference agenda compiled with the assistance of over 150 heads of digital media from content owners across Europe. Key speakers from over 100 content owners and media services including Yamgo, Endemol, Vivendi, Disney, BSkyB and Spotify will present case studies and early success stories, presentations detailing the technical aspects of product deployment and chair panel discussions on the toughest aspects of the industry.
DCM Europe is structured to allow all attendees to dig deep into how competitors and peers are tackling their toughest problems. The Pan-European panel format will cover music, film, TV, sports, games, publishing or other rich media sectors and will introduce all visitors to a variety of tried and tested strategies.
DCM Europe 2011 addresses challenges and opportunities right across the value chain, from workflow to customer analysis, and the hundred plus senior media & content owner speakers will uncover the technologies and strategies which will have a bottom-line impact.
One of the most heavily subscribed areas of DCM will undoubtedly be the Mobile Summit with many interested in discovering exactly how to successfully exploit the opportunities uncovered by mobile content.
Mobile is one of the fastest growing platforms in the consumer space, yet is proving to be one of the most difficult to monetise. CEO and Founder Ian Mullins will discuss how his mobile TV company, Yamgo, are generating revenue through this channel, and will discuss how others in the industry can apply the lessons he’s learnt to their own strategy.
The CEO is likely to find himself in demand as he joins the Ad Funded Panel, alongside Gareth Reakes, CTO, We7, Tom Laidlaw, CEO, Videojug, and Simon Kilby, Head of Trading, Guardian News & Media. The Yamgo Founder and fellow panel members will discuss the task of Marrying costs, user experience, advertiser expectations and revenue targets to ensure a successful ad funded strategy. The eagerly anticipated session will seek to learn from the strategies and experiences that have driven Yamgo and Ian Mullins to the forefront of the mobile TV market.
Ian Mullins will be interested to take questions throughout the conference via Twitter. Follow him at http://www.twitter.com/ian_mullins
Fashion TV, the world’s number one lifestyle channel, has become the first fashion and lifestyle channel to launch on the global mobile TV network Yamgo.
Fashion TV, the global 24-hour fashion, beauty & lifestyle television channel, available on more than 30 different satellites, in more than 190 countries and over 350 million households across Europe, Asia, Middle East and Africa, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for high level brands, fashion shows and exclusive lifestyle events, across mobile phones worldwide.
For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary fashion, beauty, lifestyle and luxury. The exclusive content focuses on fashion shows, backstage access, photographers, models and celebrities.
The channel, recognised for its constant innovation and new content highlighting the latest trends in the industry, will be available on all mobile devices, including iPhone, iPad, Android, Nokia and Blackberry. Mobile users will experience over 500 hours of new program content every year and over 300 new catwalk shows and 600 new clips every season.
Launching Fashion TV on the world’s leading mobile TV network will provide fashion coverage that is unavailable anywhere else on mobile and viewers will be able to indulge in major shows from catwalks across the world, including Los Angeles, New York, London, Paris, Milan, Hong Kong, Tokyo and Sao Paulo.
“Fashion TV is a young and dynamic channel watched by an audience who is, sensitive to new technologies and trends; therefore we are very excited to launch Fashion TV on mobile phones worldwide with the global leaders in mobile TV Yamgo. Our addition to the global mobile TV network reinforces our position as the number one fashion medium in the world. The new Fashion TV mobile channel is a sparkle and shine in the world of fashion and lifestyle” stated Michel Adam Lisowski, President, FashionTV.
Mobile viewers will have access to a schedule comprising of shows such as The Catwalk, featuring the best designers and hottest shows from international fashion weeks, Behind The Scenes,presenting backstage access to the world’s top hairstylists and makeup artists, Midnight Hot,reveals the fashion beneath the fashion with beautiful models showcasing the most luxurious lingerie and VIP Events, providing viewers with an access all areas VIP ticket to the ultimate celebrity get-togethers.
“We are very pleased to welcome Fashion TV to the Yamgo network. FTV’s choice of Yamgo as its mobile partner has again demonstrated broadcaster confidence in Yamgo to be the ideal platform for worldwide mobile distribution” Ian Mullins, Yamgo CEO and Founder stated. “This new channel is an exciting addition to Yamgo’s existing linear and catch-up TV service and part of an ongoing strategy to expand our channel line-up to meet the fast growing demand from mobile users around the world for live mobile TV.”
Fashion TV, the world’s premier fashion, beauty and lifestyle channel, will be available on mobile devices worldwide with Yamgo at http://yamgo.mobi/fashion-tv
B4U Music, the world’s number one Asian TV channel, has become the first Asian channel to launch on the global mobile TV network Yamgo.
B4U, a music-themed TV channel already available on more than 8 different satellites, in more than 100 countries including the USA, UK, Canada and India, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for Asian music content, from global artists and labels, across mobile phones worldwide.
For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary Bollywood, Indipop, Bhangra, and international music. Programmes include star interviews, artist profiles, concerts and chart rundowns, as well as video request shows.
The channel is renowned for delivering Asian music in a funky and retro style whilst supporting both established Asian artists and newcomers. Launching B4U Music on the world’s leading mobile TV network will provide great music that is unavailable anywhere else on mobile and offer musicians valuable global exposure.
“In line with our expansion strategy we are absolutely delighted to be joining Yamgo’s mobile TV service. With its high-quality playout and enormous reach across the world, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers” stated Sunil Rohra, CEO, B4U Network. “We are confident that with a large global Bollywood fan base B4U Music will become the leading mobile music channel providing viewers with the most acclaimed Bollywood entertainment.”
The new channel will deliver the best of Asian music to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and viewers will be able to enjoy a fresh and youthful approach with a focus on Bollywood and lifestyle programming.
Mobile viewers will have access to a schedule comprising of hit shows such as Morning Masala, featuring the best contemporary Bollywood hits, Bollywood Bang Bang, presenting the hit tracks from the biggest Bollywood stars, Orange Funk, a great mix of light entertainment and lifestyle ideas and Boom Box, playing the very best dance tracks to be released from Bollywood.
Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of Asian music entertainment available on mobile devices. It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality Asian music video.”