More TV Now Viewed On Desktop & Mobile Than Traditional TV

Consumers are spending about 20 hours per week accessing digital content-including video games and print content–on a computer or mobile device, with the majority of that live TV, movies and other videos. [PricewaterhouseCoopers Mar 2011]

That is according to a new consumer research study from PricewaterhouseCoopers. The study found that across all age groups, users watched 12.4 hours of TV shows/videos and movies online per week, while only 8.9 hours of similar content on traditional TV.

Not surprisingly, the 44 and under audience do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing.

When asked about the ways they obtain movie content, 42.6% stated that they rented physical DVDs via online video stores, 31.7% pay for online content whilst 30.7% stream live TV and video content from services such as Yamgo.


About Harriet Rees

Harriet is part of the communications team at Ad Spruce.

Posted on March 8, 2011, in Entertainment, Mobile TV. Bookmark the permalink. 3 Comments.

  1. With the rapid growth of social networks, this is not something we will be surprised of. Whether it is good thing or not, I am pretty sure that my children will not know what a television is.

  2. I agree with this finding because I can’t do anything on my computer if I don’t play any movies or show. I just can’t work in quietly anymore.

  3. I don’t even touch the remote these days. Everything I do is on the computer and internet.

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