Mobile TV To Grow 47% Over Next Two Years

Latest research by RNCOS indicates the potential of the global mobile TV over the next two years.

The firm’s “Global Mobile TV Forecast to 2013” [RNCOS, 2011] forecasts that the number of mobile TV subscribers worldwide will grow at a CAGR of over 47% during 2010 – 2013 on the back of increasing mobile subscribers, increased smartphone sales, greater cellular and Wi-Fi network coverage and the rapid adoption of mobile tablets such as the iPad and iPad 2.

The analyst says that rapid growth into the overall mobile phone market has led to a very high mobile TV penetration rate in most of the major markets. Moreover, with mobile market penetration now greater than 90% in many countries, mobile TV now has the potential to appeal to the mass market.

Big opportunities now exist for various industry players including mobile operators, content providers, handset manufacturers and global over the top mobile TV streaming services, such as Yamgo.

The new research indicates that streaming video technology will dominate the global mobile TV subscriber base by the end of 2013. Early movers such as Yamgo appear set to capitalise on the rise in mobile TV consumption and continue their rapid expansion of content offerings and regular users.

About Harriet Rees

Harriet is part of the communications team at Ad Spruce.

Posted on March 21, 2011, in Mobile TV. Bookmark the permalink. 3 Comments.

  1. Based on this report, I wish that mobile phone companies will come out with cheaper option for the users. This will help to increase the success of mobile advertising. In the long term, it will help the mobile phone company as well.

  2. It will take less than that, I believe.

  3. The opportunities are indeed endless.

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