Mobile Video Defies World Economic Crisis

 

 

 

 

 

 

 

The mobile video market is set to be worth $32 billion by 2017 according to new research from industry analysts GIA (Global Industry Analysts)*. The report indicates that the primary driving factors behind the growth include the continued introduction of high-speed mobile networks, increasing availability and decreasing cost of sophisticated mobile phones that enable users to download and play videos, competitive inexpensive data plans by service providers and growing popularity of social networking sites among mobile users.

Streaming TV and Video Captures the Attention of Mobile Users

The growing popularity of smartphones and tablets is unquestionable. Reports are published on an almost daily basis further demonstrating the increasing adoption of the latest mobile devices by consumers of all ages. The rapid absorption of handsets supporting platforms such as iOS and Android by users of all ages has led to the demand for mobile media content.

A Night Out With Friends Will Never Be the Same Again

Socialising With Smartphones

A new survey has revealed how important smartphones have become to the British consumer. Mobile devices have become so integrated into lives of users that they now form an integral part of any night out on the town.

Average Age of Tablet User Increases As Popularity Grows

Amazon Kindle Fire

Tablet devices, such as the Apple iPad, Samsung Galaxy or the newly launched Amazon Kindle Fire, are becoming increasingly popular and developing a large number of users.

As publishers and advertisers increasingly target these new devices and attempt to monetise this fresh market, they will need to carefully consider the demographics of these consumers.