Blog Archives

Average Age of Tablet User Increases As Popularity Grows

Amazon Kindle Fire

Tablet devices, such as the Apple iPad, Samsung Galaxy or the newly launched Amazon Kindle Fire, are becoming increasingly popular and developing a large number of users.

As publishers and advertisers increasingly target these new devices and attempt to monetise this fresh market, they will need to carefully consider the demographics of these consumers. Read the rest of this entry

Android Users Spend More Time On Apps Than Web

The latest study into the expanding smartphone market and the habits of those with the latest generation of mobile phones has found that Android users now spend close to an hour a day using apps or surfing the mobile webRead the rest of this entry

African-Americans Watch Most TV, Asians Prefer Web Based Video

A new report by Nielsen* analysing the media habits of adults in the USA has concluded that African-Americans watch considerably more TV than other demographic groups, whilst Asian-Americans watch less traditional TV but are the section of the population that consumes the most online video. Read the rest of this entry

Americans Watching More TV Thanks To Mobile Devices

Americans are watching more TV, with viewership growing the fastest on mobile devices, new research by Nielsen* reveals. Read the rest of this entry

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