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Mobile Video Advertising Continues To Grow – Video Views Increase by 958%

Advertisers and brands are embracing mobile video ads at an escalating rate. With more of the world’s largest brands employing mobile video adverts, the potential for products and services to improve user numbers, sales figures & revenue through mobile advertising has never been greater. Read the rest of this entry

Average Age of Tablet User Increases As Popularity Grows

Amazon Kindle Fire

Tablet devices, such as the Apple iPad, Samsung Galaxy or the newly launched Amazon Kindle Fire, are becoming increasingly popular and developing a large number of users.

As publishers and advertisers increasingly target these new devices and attempt to monetise this fresh market, they will need to carefully consider the demographics of these consumers. Read the rest of this entry

Android and Apple Rule The US Smartphone Market

According to the latest monthly figures released by comScore*, Android and Apple continue to dominate the US smartphone market and have now increased their combined share of sales to almost seventy percent.

Android Increases Its Dominance of US Market

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More People Now Consume TV and Internet Together

A new consumer survey has revealed that more people are now in the habit of browsing the internet whilst watching television. Read the rest of this entry

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