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Valentine’s Day Special: The Top 5 Most Romantic Bollywood Movie Scenes

Since its Valentine’s Day we thought we would inspire you with what we think are the most romantic Bollywood movies scenes ever made. So sit back, relax and read on…

1.    Dilwale Dulhaniya Le Jayenge (1995)Regarded as one of the most romantic films of the 1990s, this Bollwood movie casts the king of romance- Shahrukh Khan along with his romantic onscreen partner-the actress Kajol. In the movie we see Simran’s (Kajol) traditional family from Punjab decide to move and settle down in London. Despite this change in scenery, it is clear that Simran’s family have not lost their cultural values. Simran decides to set off on a month long Eurail tour which changes her life forever when she meets and falls in love with carefree Raj (Shahrukh Khan). As we all know falling in love in a movie is never easy and we find out that Simran is already promised to a man in India. Once Simran’s trip is over she moves back to Punjab to be with her betrothed. Raj, who loves her, follows her all the way to her fiancé’s house to convince her parents to let him take Simran back to London with him.

The end scene, where everyone assembles at the railway station is also the most romantic scene of the film. Raj boards the departing train after bravely fighting Simran’s fiancé. When Simran makes an attempt to join Raj, her father stops her. When Simran begs him to let her go, her father concedes by letting go of her hand. Simran runs along with the moving train to Raj who, upon realising that she is trying to join him, outstretches his arm. She finally catches his hand in a firm grip and boards the train. This scene is considered the most romantic scene in Bollywood.

2.    Kuch Kuch Hota Hai (1998)

Shahrukh Khan and Kajol were so perfect together in Dilwale Dulhaniya Le Jayenge, that they were cast together in another romantic film called Kuch Kuch Hota Hai. In “Kuch Kuch Hota Hai”, Rahul (Shahrukh Khan) and Anjali (Kajol) are best friends in college. Rahul soon falls in love with another friend called Tina (Rani Mukherjee). When Anjali realises her love is unrequited, she leaves the college and her best friend behind. Rahul marries Tina who later dies due to internal bleeding after delivering a baby girl. Eight years later Rahul, in search of his daughter runs into his former best friend Anjali again. Seeing her after so many years opens Rahul’s repressed love for her. Anjali realises her love for him has not died either but she is soon to marry another man. They have a final confrontation, after which Anjali’s fiancé- Aman Mehra (Salman Khan) unites them together.

This scene reiterates the onscreen chemistry between Shahrukh Khan and Kajol. The most romantic scene in Kuch Kuch Hota Hai is at the summer camp when Rahul and Anjali are caught in a downpour. They both take shelter in a nearby gazebo. As Anjali is attempting to dry her wet hair, Rahul gets down on knee and asks her to dance with him. As the music plays, Rahul pulls Anjali into his arms and begins dancing. They both give in to their need and love for each other. Just when the scene is about to get intimate, Anjali’s diamond ring glitters catching her eye and she returns to reality. She wrenches from Rahul’s arms and runs away into the rain. Rahul looks at her disappearing figure with love in his eyes.

3.    Maine Pyar Kiya (1989)

One of the biggest hits in the 1980’s was the Bollywood film Maine Pyar Kiya. This film turned actor Salman Khan into a superstar overnight. Co-starring with Bhagyashree, the movie storyline is about a rich boy called Prem falling in love with a poor girl named Suman. Their fathers are childhood friends who drift apart due to a villainous interference. In order to convince Suman’s father that he is serious about his daughter, Prem leaves his house and rich lifestyle to work as a labourer. He soon begins to earn money, fulfilling the condition put down by Suman’s father. However it doesn’t all go smoothly as one day villains try to ambush Prem. Prem, along with Suman’s father and his family, defeat the villain, uniting not only two childhood friends but also Prem and Suman.

Though the movie has many romantic scenes, there is one that stands out. This scene in particular was shot in an artistic style which depicted Prem’s respect and love for Suman. During the scene Prem takes Suman out onto the terrace to celebrate her birthday. Prem asks Suman to wear some dresses he has brought for her, one of which is quite revealing. Suman wears the revealing dress for Prem to make him happy but when Prem realises she is uncomfortable, he covers her with a shawl. As the celebrations are ending, Suman and Prem are on either side of a glass door. Suman, as a sign of her love kisses on the glass door, confessing her love through actions.

4.    Jodhaa Akbar (2008)

This is an epic movie that stars a sizzling onscreen couple – popular actor Hrithik Roshan and former Miss World Aishwarya Rai Bachchan. In this historical romance, a Muslim King named Akbar (Hritik Roshan) marries a Hindu bride- Jodhaa (Aishwarya Rai Bachchan) in order to unite Hindustan and become the ultimate Mughal ruler. They fall in love and lead Hindustan together after defeating Akbar’s brother-in-law.

The most romantic Bollywood scene in Jodhaa Akbar contains confrontation between Akbar and Jodhaa. After being falsely accused of infidelity, Jodhaa returns to her mother’s home for some time to think and be away from Akbar. Once Akbar learns the truth, he goes to bring her back. When he wakes up in the morning, he finds his wife in a sword-fighting garb and challenges her. They agree on a bet that if she loses, she will return with him to his kingdom. Jodhaa lashes out with her sword at Akbar and unleashes her fury at being humiliated by him. Despite this, Akbar blocks all the blows and keeps removing bits and pieces of her garb to reveal her face and hair. As he keeps defending her moves, he grabs her and pushes her against a pillar. Jodhaa feels awakening hunger for her husband and it shows in her eyes. In response, Akbar also realises his attraction to his wife and the need to kiss her. However, Jodhaa comes to her senses and breaks away from him. The fighting resumes when Akbar showers her with flowers. During the ongoing fight, a servant calls Jodhaa’s name distracting her concentration. Akbar defeats her and tells her she has to return with him.

5.    Paheli (2005)

Paheli is set against the backdrop of rural India and features some of the biggest names in Bollywood including Shah Rukh Khan and the talented actress, Rani Mukherjee. This movie is about a doppelganger called Kishen (Shah Rukh Khan), who impersonates Lachchi’s (Rani Mukherjee) husband because he is attracted to her. Lachchi falls for the impersonator whilst her real husband goes off on a business trip. Once Lachchi finds out the true identity of the doppelganger he disappears from her life. However, love is a fickle thing and despite his lies Lachchi is still in love with Kishen and is devastated by his departure especially when she finds out she is carrying his baby. Lachchi gives birth to a baby girl and her lost love is returned to her in the form of her real husband. Though this film failed to deliver in the box office, it has many romantic scenes.

The scene when Lachchi goes to visit her parents’ home is perhaps the most romantic scene throughout the film. Kishen the ghost, does not want her to leave him and keeps trying to trick her into taking him along. Lachchi is standing just outside the gate when she turns back and looks at Kishen the ghost. Through magic, he lays roses at her feet on the floor. When she tries to step away, the roses block her way. She turns back and pleads to him to let her go. Kishen refuses and continues to stop her with the rose petals. Lachchi is nearly won over by Kishen and about to take him along. However, just when she agrees, her father-in-law appears at the door and all the rose petals disappear.

So there you have our Top 5 Most Romantic Bollywood Movie Scenes. If all this talk of Bollywood Movies has got you thinking you wouldn’t mind watching one right now then head on over to the Yamgo website where you can choose from over 5 free to view Bollywood Movie channels.

What did you think of our Top 5 Romantic Scenes? Leave a comment and let us know if you agree of if you think there is a better Bollywood Romance scene out there.

Now that’s Advertainment!

As traditional advertising methods grow stagnant, fresh, dynamic companies like Yamgo TV are a “breath of fresh air”; creating new and engaging ways to drive brand recognition and changing the tactics of global brand advertisers. Here we talk about how the channels of advertising are changing…

It’s clear that advertising is changing pace rapidly. What was once an industry that was filled with print ads and signage is now filled with QR codes, interactive ads, augmented reality and viral videos.

The line between advertising and entertainment is becoming blurred as online adverts allow viewers to choose which pre-roll advert they want to watch, visit brand websites via QR codes and even make adverts in magazines and newspapers come to life via smartphones and augmented reality apps.

Consumers are savvier than ever and expect a certain degree of effort to go into an ad. If it’s going to take up their precious time then it better be worth it, right?!

Advertisers have responded by becoming ever-more creative with their campaigns which has resulted in a whole new genre of entertainment-advertising. Otherwise known as Advertainent or Entertising.

Yamgo TV’s Top 5 ways to Advertain an audience:

1. Augmented reality

Most of us are fascinated by augmented reality advertising. This is largely due to the fact it’s not very widely done, which makes it stand out compared to other forms of advertising. When Lexus launched their magazine advert for the ES 2013 the world couldn’t help be both amazed and confused. Firstly it must have taken considerable time, skill and money to create such an advert.  It looked great and there was no other ad quite like it. However there is a considerable degree of effort involved with “playing the ad”. One minute you’re reading a magazine the next you’re having to pull out your iPad, scan the QR code (if you don’t have a QR code reader you have to download the app) and then ensure that your iPad is placed in exactly the right place in order to view the ad properly. Many professionals would agree that those who have an iPad would be less likely to buy a print magazine and more likely to read a digital version of it online instead. IT Pro Portal reported that there has been a 9% reduction in demand for paper since iPads were brought out in 2010 which speaks volumes for the future of print advertising. Despite this, Lexus do have to be commended for taking a print ad and making it measurable by integrating a QR code, meaning they can track how many people viewed the advert in augmented reality mode.

1. Interactive games

In the UK we all know it doesn’t really feel like Christmas until we’ve seen the Coca Cola advert “The Holidays are coming”. This year Coca Cola developed on this and created a branded app for Android users to download and play, helping Santa to deliver his presents on time. Interactive games are a great concept for driving a positive brand perceptions and it’s also an opportunity to give consumers something extra for their loyalty. Furthermore branded apps can help drive sales as they strengthen brand recognition as smart phone owners interact with apps on a daily basis.

1. Viral Video

As mentioned in a previous blog Viral Videos have become a massive phenomenon worldwide. Last night I checked my Facebook and found a video a friend of mine had “Liked”. The video was filmed in the local Tesco superstore which showed a couple of youngsters who had dressed up as a pantomime horse and pretended to visit it’s deceased family in the frozen meat section (playing up to the Tesco horsemeat burger scandal). Five hours later I looked at Facebook again to find the video had 48,000 likes and hundreds of comments. The video had even been shared by X Factor starlet, Ella Henderson. If brands are able to identify a good subject and idea for a viral video then the recognition is huge, however the best viral videos are those which aren’t intended to do so and the question is how valuable are viral videos in generating sales and increasing revenue?

4.  Mini- Movie Adverts

Premier brands like Cartier have utilised Advertainment strategies to build on their brand by creating a series of “mini-movies”. The premium cinematography and high quality of their adverts speaks volumes about the Cartier brand therefore raising perceptions and expectations of their products.

Most traditional ads last around 30 seconds but Cartier broke out of the box and created an ad over 3 minutes long which resulted in their “mini-movie”. However, what is most important about Advertainment is the quality of the entertainment-not simply having the longest advert on TV!

5. Branded TV channels

It’s not just mini-movie adverts that brands are choosing to entertain their followers, some are opting to create their own branded TV channel. Power house companies like BMW, American Express, Coca Cola and even premier league sports teams like Liverpool FC all have their own TV channel.

Branded TV channels are great because they give something back to the viewer, whether it be entertainment, information or even ideas and tips. Branded TV channels work at both ends of the spectrum by enticing new consumers but also rewarding current fans by presenting them with a channel they will enjoy. According to E-Marketer the British brand Marks and Spencer’s launched M&S TV and saw a doubling of average site dwell-time and a 23% increase in average basket size. Meanwhile Kiddicare TV is an in-house success story, achieving more than 3-4 million monthly views largely of product-page videos.

The most desirable aspect of Advertainment is that due to its use of modern technology most campaigns are measurable and trackable, providing the company with a unique ROI report which is a necessity for modern-day analytics and marketing. Advertainment also gives brands the opportunity to express their company ethos, personality and creativity.

If you have any questions or comments about Advertainment or want to know more about creating exciting and engaging advertising then get in touch with Yamgo TV via the following contacts:

www.yamgo.com or www.yamgo.mobi
E: info@yamgo.com
T: 01792 614 692

Zing is on Cloud 9 after ratings continue to climb

Cloud 9

With the completion of its first two weeks of airing Cloud 9, Zing has once again proved that it is a step-ahead of other South-Asian broadcasters in the UK in working towards creating a new connection with today’s British Asians. Based on the initial feedback received from young British Asians in the UK, the key factor that appeals to them about Cloud 9 is that they can relate with the characters because they display elements to which they can easily connect.

The English drama, which started on Monday 7^th January 2013, boasts of a brilliant star cast, who celebrated the launch of the show together on its first day, including the crew and Rishi Rich, who has composed and produced Cloud 9’s soundtrack. Whilst some faces are familiar, including Niki Walia (Dr. Simran from Zee TV’s Hit drama ‘Astitva’) and Omar Khan who has appeared in Bollywood Movies, most of the artists are fresh faces in the South-Asian media space and they fit perfectly well with the characters portrayed in the show.

There is something for everyone on this show as it has been designed to meet the needs of various audiences across the day. Though it is still in its early stages, the trend of the ratings of the series show that the original episodes are delivering a good audience at 18:30 hours. The telecast at 22:30 hours has shown an increase in the slot ratings by 158% (compared to previous four week average ratings). The show is attracting a high percentage of young viewers aged 16-34 years, which is already a strong target audience for Zing and is developing well.

Archana Kanade, Zing Business Head, “Zing is going from strength to strength over the last few months. At the end of December, ratings were up by 168% vs. the previous 3 months. Despite the fact that Zing is a lifestyle channel, we have observed that in certain time slots in the day, Zing’s ratings are better than the viewership of other GEC channels. This growth has been spear-headed by the channel’s fast and relevant content. It’s innovative flair has led to the creation of Cloud 9, which is a local drama series designed directly for the viewer. With this move, Zing has ventured into a whole new territory – possibly one that the viewer would have expected from a GEC channel, but it has not been the case so far.”

 

Rishi Rich, Producer-Composer and pioneer of Indian-R&B fusion music in the UK, has worked on the soundtrack of Cloud 9, composing it and singing it for the first time. He says, “When I was approached to work on the music score and theme tune for Cloud 9, I was very excited because finally there was going to be a UK soap on TV for British Asians. When I actually sat down to compose the theme tune, I really enjoyed working on it as well as singing it. It was a great opportunity to showcase myself as a musician.”

Valmike Rampersad, Lead Actor in Cloud 9-Ajay, “It is great to hear that so many Brit-Asians are following the show and the support has been brilliant. We hope that everyone can relate to at least one of the characters in some way.  The show really is unique in that not only is it the first British Asian drama to be UK produced, but it also doesn’t rely on the stereotypical roles that Asians are often associated with – cab drivers, etc. The whole show could easily be done by a different ethnicity as the story lines are universal. No terrorist plots here! Just some very real stories being told by a passionate cast and crew.”

See what is happening on Cloud 9, every Mon-Fri at 6:30pm; repeats at 10:30pm, 10:30am and 4:30pm, with the Omnibus on Saturdays at 5.30pm, only on Zing which is available to view at http://www.yamgo.com or http://www.yamgo.mobi