Forty Percent of Mobile Devices Used to Access the Internet

Mobile internet use in the USA will increase by 25% this year according to the latest report from research firm eMarketer*. The study estimates that 97.3 million people in the States log on to the internet from their mobile device on a monthly basis.

African-Americans Watch Most TV, Asians Prefer Web Based Video

A new report by Nielsen* analysing the media habits of adults in the USA has concluded that African-Americans watch considerably more TV than other demographic groups, whilst Asian-Americans watch less traditional TV but are the section of the population that consumes the most online video.

Americans Watching More TV Thanks To Mobile Devices

Americans are watching more TV, with viewership growing the fastest on mobile devices, new research by Nielsen* reveals.