Mobile Video Advertising Continues To Grow – Video Views Increase by 958%

Advertisers and brands are embracing mobile video ads at an escalating rate. With more of the world’s largest brands employing mobile video adverts, the potential for products and services to improve user numbers, sales figures & revenue through mobile advertising has never been greater.

Mobile Video Defies World Economic Crisis

 

 

 

 

 

 

 

The mobile video market is set to be worth $32 billion by 2017 according to new research from industry analysts GIA (Global Industry Analysts)*. The report indicates that the primary driving factors behind the growth include the continued introduction of high-speed mobile networks, increasing availability and decreasing cost of sophisticated mobile phones that enable users to download and play videos, competitive inexpensive data plans by service providers and growing popularity of social networking sites among mobile users.

Mobile Video Set To Dominate Mobile Data Traffic

 

 

 

 

 

 

 

The latest research examining the growing use of mobile devices to access the internet has found that 60% of all global mobile data consumed by 2016 will be down to mobile video.*

Streaming TV and Video Captures the Attention of Mobile Users

The growing popularity of smartphones and tablets is unquestionable. Reports are published on an almost daily basis further demonstrating the increasing adoption of the latest mobile devices by consumers of all ages. The rapid absorption of handsets supporting platforms such as iOS and Android by users of all ages has led to the demand for mobile media content.